ADVANCED DIGITAL MARKETING COURSE IN KOLKATA
16 CERTIFICATES - 1 COURSE

If you are planning to start a Digital Marketing career in Kolkata or you want to implement Digital Marketing strategies on your business then you have come to the RIGHT place. At Revolucion we are providing you world class most Advanced Digital Marketing Training which is also Govt. Recognized and Affiliated. You are NOT going to find any other so-called course providers in Kolkata who are "Registered and Affiliated" to Indian Govt. so STOP wasting your money and time with these course sessions.
Digital Marketing certificate in Kolkata

Certificates

After Completion of this course you will have 16 certificates. Out of which 14 Global Certificates, 1 Govt. Certificate and 1 Revolucion E-Learning online Exam certification.

Online Marketing course in Kolkata

500 Pages Course Materials

Once you enroll for this course, you will get more than 500 pages of in-details course materials for each module in PDF and Printed format.

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Google And Facebook

Our trainers and materials will help you to clear Google and Facebook certifications and Revolucion's E-Learning online certification exam.

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100% Placement Assistance

At Revolucion we are tied-up with various companies from various industries in Kolkata and India. We offer our students 100% placement assistance for corporate career.

CALL US NOW: 9007725383 and Become Google Certified Digital Marketer.


WHO SHOULD ATTEND OUR DIGITAL MARKETING COURSE IN KOLKATA

DIGITAL MARKETING COURSE SYLLABUS

  • Introduction of marketing.
  • Customer value along with satisfaction and relationship,/li>
  • Customer buying behavior
  • Pricing
  • Product and brand management along with managing services
  • Brand positioning
  • Distribution management
  • Personal selling
  • Sales management
  • What is Digital Marketing?
  • Growth of Digital Marketing
  • Jobs in Digital Marketing in India and abroad,
  • Need of Digital Marketing
  • Website Visibility
  • Increase Targeted Traffic
  • Engagement
  • Conversion
  • Understanding Internet
  • Difference between Internet & web
  • Understanding websites
  • Understanding domain names & domain extensions
  • What is web server & web hosting
  • Different types of web servers
  • Different types of websites
  • Planning & Conceptualization a Website
  • What is Search Engine Optimization or SEO?
  • How Search Engines Works?
  • What is Search?
  • 10 search queries to do for understanding SEO
  • Basic HTML for beginners
  • What is HTML heading tags
  • Basic knowledge of Servers for beginners
  • Basics of META ELEMENTS for beginners
  • On-Page SEO
  • Off-Page SEO
  • Create your Analytics account
  • Create goals
  • Auto-Tagging
  • Enabling E-Commerce on your site
  • Tracking transactions on 3rd party sites
  • Analytics Reports
  • Google Analytics Exam Preparation
  • Search Console account creation & settings.
  • Site ownership validation process
  • Sitemap creation & submission process
  • Crawling status reporting
  • Indexing status reporting
  • How to solve search console errors?
  • How to communicate with clients?
  • Tag Manager Introduction
  • Creating a Tag manager measurement plan for a website
  • Developing a Tag management strategy for a website
  • Installing Google Analytics script
  • Installing Facebook Analytics script within Google Tag Managers
  • Understanding Google Advertisement Data
  • How to track events with variable data?
  • How to set up dynamic remarking for Google and Facebook Advertisements?
  • Why email marketing is still important?
  • How to build an effective email marketing strategy?
  • What is life-cycle marketing?
  • How to use email to do life-cycle marketing?
  • Why contacts and lists are important?
  • How to build a segmentation strategy?
  • The Components of a High-Performing Email
  • Email Design and Functionality
  • Developing Relationships with Lead Nurturing
  • Email Marketing tools.
  • What is Content marketing?
  • Objective of content marketing
  • Content marketing strategy
  • Keyword research for content ideas
  • Optimizing content for search engines
  • Steps towards developing authority blog
  • How to market your content?
  • What is social media?
  • Understanding the existing Social Media paradigms & psychology
  • How social media marketing is different than others?
  • Types of Social Media marketing
Introduction to Facebook Facebook terminology
  • Introduction to Facebook Business page
  • Building your Facebook Business page
  • Fundamentals of Facebook Business page insights
  • Introduction to Facebook Advertisement
  • Understanding Facebook Ads policies
  • Targeting your audience for Facebook ads
  • Understanding Facebook Ads reports.
  • Targeting: Core Audiences
  • Targeting: Lookalike Audiences
  • Targeting: Custom Audiences
  • Explain the consumer shift to mobile and Facebook’s position within the shift.
  • Explain how the Facebook auction works and makes Facebook advertising efficient.
  • Instagram Buying Objectives
  • How do I advertise with videos on Facebook?
  • Ad Auction and Delivery Overview
  • Reach and Frequency Buying on Facebook
  • How do bidding and ad auctions work?
  • Measure Campaign Performance With Ads Reporting Audience Insights
  • Using Facebook Pixel to Measure, Optimize and Build Audiences for Campaigns
  • Facebook Pixel Implementation Guide
  • Ad Policies for Content, Creative, and Targeting
  • Storytelling With the Carousel Format
  • Brand Awareness: Earning Reach and Attention
  • Achieving Scale with the Reach Objective
  • Moving Hearts and Minds with the Traffic Objective App Installs
  • Facebook Events: Create, Promote, and Drive Ticket Sales
  • Offers: Attract, Convert, and Reward Customers
  • Video Views/Video Ads
  • Boost Your Posts
  • Simplifying Lead Generation in a Cross-Device World
  • Turn Shoppers Into Buyers With Dynamic Ads
  • Drive Store Visits and In-Store Sales With the Store Visits Objective
  • Introduction to e-commerce marketing
  • Types of e-commerce
  • AIDA framework
  • Global e-commerce trends
  • Products, stocks and propositions
  • Marketing and acquisition
  • Online merchandising and selling
  • Retail services
  • Marketplace services
  • Mobile commerce (APP marketing)
  • Customer services, service framework focus and touch points.
  • Case studies.
  • How to write a script for your video?
  • Details about recording instruments
  • Details about recording software
  • How to download HD quality videos?
  • How to reduce video file size without compromising quality?
  • How to create YouTube channel and upload videos?
  • YouTube platform overview
  • YouTube channel assessment
  • Copyright on YouTube
  • Business operation with CMS
  • Rights enforcement with content ID
  • YouTube Asset monetization
  • YouTube Content strategy
  • Google’s brand targeting
  • Find the right video solutions & metrics
  • Advertise with Google Preferred
  • Google's brand measurement
  • Build and place your message
  • Launching your video campaign
  • Asset Monetization Assessment
  • Identify and secure asset revenue
  • Manage revenue for multiple partners
  • When to use downloadable reports
  • Scenarios for downloadable reports
  • Master Content ID: Audits and expert tips
  • Monetize assets with multi-party ownership
  • Manage multi-claim scenarios
  • Customize content policies for your business
  • Campaigns for user-generated content
  • Channel Growth Assessment
  • Platform Overview Optional
  • How YouTube Operates
  • YouTube Categories
  • Plan for a channel assessment
  • Assess channel mission and brand
  • Assess content strategy
  • Assess audience engagement
  • Assess discovery
  • Revenue landscape
  • Ad-serving model
  • Revenue assessment
  • YouTube Content Ownership
  • YouTube creative essentials
  • How to set-up WordPress blog?
  • How to select themes for your blog?
  • How to install themes?
  • Difference between themes and plugins.
  • How to install plugins?
  • Difference between page and post.
  • How to create a page and publish?
  • How to create a post and publish?
  • Settings of different important plugins.
  • Setting up security feature for your Blog.
  • Selection of images and adding media files to your blog.
  • How to promote your blog?
  • LIVE PROJECTS.